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VisitEngland

VisitEngland Awards for Excellence

How to apply for the highest accolades in English tourism – and use your win to grow your business.
Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.

Intro to the awards

The VisitEngland Awards for Excellence are always about more than just trophies and speeches. They are a true celebration of the excellence and innovation - and the people - in the tourism sector.

This year’s ceremony, held at the Brighton Dome Corn Exchange, was a great night out for VisitEngland and some of the top tourism businesses in the country. 

Meet the 2025 VisitEngland Awards for Excellence winners!

A group of winners on stage holding their awards at a gala ceremony.

It’s always an amazing night - as the highlights from the 2025 VisitEngland Awards for Excellence at the Brighton Dome Corn Exchange shows.

About the awards

Our annual VisitEngland Awards for Excellence champion the very best of the country’s tourism industry – celebrating quality, innovation and customer service. Winning an award shows that your business is among the best in the country, and provides valuable media exposure, business development and networking opportunities.

The awards cycle begins with a series of regional competitions, which feed up to the national VisitEngland Awards for Excellence. Entering is easy. All you need to do is complete a single application to your local competition. If you win, you’ll automatically proceed to the national contest, which is decided by a team of expert judges. 

The highlight of each year is the national VisitEngland Awards for Excellence event, where the finest tourism businesses receive the industry’s most coveted accolades.

In recognition of running a high quality, fair and transparent awards programme, the VisitEngland Awards for Excellence have been accredited with the Awards Trust Mark(opens in a new tab).

Trust Mark 2023 Accredited logo

How the awards work

Explore the application process

Find out why to apply, how to apply, what the different categories are and how local competitions lead to the national event.

The judging process

Learn more about the decision-making process and meet the expert judges behind each national award.

Become a sponsor

The VisitEngland Awards for Excellence have been celebrating the very best of English tourism for more than 30 years and they offer a unique opportunity for you to reach England’s tourism industry.

Why become a sponsor?

Enhance visibility and reputation: Sponsorship can boost your brand's recognition and associate it with excellence and recognition.

Networking opportunities: Connect with other businesses and industry leaders, establishing valuable relationships.

Brand alignment: Associate your brand with the national tourist board - VisitEngland

Sykes quote

We are proud to sponsor the Visit England Awards, as they celebrate the very best in English tourism. This partnership aligns perfectly with our mission to provide high-quality holiday experiences and supports our commitment to promoting excellence in the tourism industry. It’s an opportunity to connect with like-minded partners and showcase the beauty and diversity of holiday destinations across England.​
Sykes Holiday Cottages​

sponsorship contact

To discuss sponsorship opportunities, email awardssponsorship@visitengland.org.

Frequently asked questions